Phill
Clients Don't Care About Your Process
They care about results. Here's how to communicate value without boring everyone with your 47-step methodology.
Phill
You Don't Need Another Framework
The tools don't matter as much as you think they do. Stop framework hopping and build something that works.
Phill
Why Your Brand Doesn't Need a Mascot
Not every company needs a cute cartoon character. In fact, most don't. Here's when mascots work and when they're just a distraction.
Phill
Stop Calling Everything "MVP"
Your half-finished app with three features that barely work isn't an MVP. It's just unfinished. Here's what MVP actually means.
Phill
Strategy First, Design Second. Always.
Why starting with a pretty mockup is the fastest way to waste everyone's time and money. Strategy isn't the boring part—it's the part that actually matters.