About

I’m Phill Hendry — a brand strategist, designer, entrepreneur, and maker of far too many things to fit into a neat little box. I’ve spent over 15 years building identities, websites, apps, plugins, tools, campaigns, and entire systems that help businesses not just look better, but operate better.

I don’t believe in fluff. I believe in clarity, bold ideas, and work that actually cuts through the noise. If it doesn’t move the needle, I’m not interested.

What I Actually Do

I help founders, teams, and businesses build brands and digital experiences that make sense — strategically, visually, and functionally. That means:

• Creating brand identities that feel unmistakably theirs.
• Designing UX and UI that remove friction and drive action.
• Turning messy ideas into structured systems, products, and platforms.
• Building tools, workflows, and automations that save time and make life easier.

I’m as comfortable shaping a brand from scratch as I am architecting a complex digital product. Strategy and execution live side by side in my world — and I love both.

Where I Come From

My background is a blend of brand, UX, product strategy, and good old-fashioned making things. Over the years, I’ve worked across countless sectors, guiding teams and clients through everything from user research and product design to complete brand overhauls and multi-channel campaigns.

I’m obsessed with user-centric design and clear thinking. Whether I’m crafting an identity system, wireframing a product, or simplifying a workflow, the goal is always the same: make it intuitive, make it useful, make it impactful.

What Drives Me

I solve problems.

I build structure.

I turn ideas into real, working things.

Sometimes that’s a brand.

Sometimes it’s a website.

Sometimes it’s an app, an automation, or a tool that didn’t exist yesterday.

I love motion, video, and the small moments of delight that make people connect with a brand. And when I’m not designing or building something, you’ll probably find me lost in Tolkien, buried in comic books, talking films, or tinkering with gadgets like the complete nerd I proudly am.

In Short

I help people build things that matter — brands that resonate, products that work, and experiences that stick.

If you want clarity, direction, and design with teeth, you’re in the right place.