Luma, a groundbreaking app focused on mental health and mindfulness, partnered with Level44 to craft a complete brand identity that reflects calmness, clarity, and empowerment. Our collaboration included the development of a comprehensive branding suite, app design, and user experience (UX) enhancements. The goal was to create an inviting, intuitive, and calming experience for users seeking to improve their mental well-being. This project involved designing a modern logo, color palette, and typography that conveys serenity and support, while ensuring the app’s interface was easy to navigate and aligned with Luma’s mission. By creating a cohesive and accessible visual identity, we helped Luma establish a strong presence in the mental health space, making mindfulness and self-care accessible for all.