I used to spend hours explaining my design process to clients. The research phase. The ideation phase. The iteration phase. I had fancy diagrams and everything.

Then I realized something: they didn't care.

Process Is For You, Not Them

Your process is important. It's how you ensure quality. It's how you stay organized. It's how you deliver consistent results.

But clients don't hire you for your process. They hire you for outcomes. They want more customers. More revenue. Better brand recognition. Easier workflows.

They don't care how many stakeholder interviews you conducted. They care that the final product works.

Talk About Results Instead

Instead of: "We'll conduct user research, create personas, and develop a comprehensive information architecture."

Say: "We'll figure out exactly who your customers are and build something they'll actually use."

Keep your process. Just stop making clients sit through presentations about it. Show them the results instead.